A website is a “virtual tour” of your business operation. It gives your consumer an opportunity to get to know who you are, what you do and how you can help them. To be memorable it needs to be original, user friendly and informative.
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Before All Kreations start designing your website, our team gathers all the information they need to form a picture of your company’s DNA. They need to understand how your business works, the industry, your brand and the target market.
We discuss with you the process of web development and the importance of ongoing website maintenance. At the same time we suggest features that can be added to your website that will help you to achieve your ultimate goals.
Just like information gathering, the planning phase of the website design is a critical part of developing your new website.
The planning phase is made up of 3 stages:
Review or create the SEO strategy
· We consult with you on search terms for your business/industry
· Research and review keyword volumes
· Create a spreadsheet of keywords and phrases
· Audit existing content for SEO focus
Create and build the website sitemap
The sitemap outlines the structure of the pages for the website. Planning the sitemap prior to working on the design allows us to design the site around the most important pages.
It also enables us to plan the website navigation more effectively.
In addition the sitemap gives you an overall idea of the content that still needs to be written.
Content review and development
This last stage includes an in-depth review of the overall website content.
We take an audit of the existing content and produce any new content that is still needed.
Our website designers start by creating your website wireframe to show what the layout will look like. The wireframe includes the webpage elements like the header, navigation and widgets etc. Content is the most important element of the website as this informs the viewer about what you do and what you offer.
At this stage we also finalise the overall look of the website with you and discuss the final website colours, typography and imagery.
The development stage of the process is translating the design into actual code that enables the website to work. This is normally the longest stage, so we keep you updated on the progress.
There are many steps involved in the actual launch of your website, so like NASA we follow a checklist to ensure we don’t forget anything.
We also highly recommend that you run a social media adverting campaign to coincide with the launch to immediately start driving traffic to your website.
Your website is an investment, so it’s important to look after it’s long term health. For instance if your website is built in WordPress the maintenance service includes all the necessary procedures needed to keep your website running smoothly.
- WordPress updates
- Theme and plugin updates
- WordPress backups
- WordPress security
- Analytics tracking and reporting
WordPress can also be extended into other areas of website upkeep such as SEO, adding new content or updating existing content. Plus comment approval/replies, spam clean-up and more.
If you want to sell your products online or create an online catalogue you’ll need e-commerce. However, diving into the world of e-commerce can be tricky as there can be many pitfalls for the inexperienced.
Our website team have extensive experience in creating and managing e-commerce stores, we will guide you through the design and implementation process. Our team advise you on payment gateways, shipping options and stock management systems that will work for your website. We also create online catalogues with e-commerce functionality.
We offer video based tutorials to help you use e-commerce. These are designed to teach you how to manage operations like adding products and keeping track of orders and inventory.